About Us

Exactly Dermatology, Aesthetics & Health is introducing a novel, patient-powered model of dermatology to Madison, founded on the mission to provide everyone with exactly the care they deserve for their skin and overall well-being.

Our practice is built on the values of deep patient partnership, clinical excellence, transparency, and holistic integrity. Our direct-care model intentionally alleviates insurance constraints to enable attentive, comprehensive, and personalized care. Founded and directed by Dr. Juliet Aylward, a distinguished former UW-Madison professor, we combine world-class medical, surgical, and aesthetic expertise with evidence-based root-cause analysis, treating the whole person—not just their skin—in a setting defined by exceptional access and personalized attention.

Physician-Led. Patient-Focused.

Our Care Philosophy

Insurance often means high out-of-pocket costs, long waits, and limited access, our direct-care dermatology model offers transparent pricing, timely appointments, and physician-driven care with 25 years experience, focused entirely on your needs and what’s best for your skin and health

At Exactly Dermatology, Aesthetics & Health, we can…

Spend more time with you
Get you in sooner
Address multiple skin needs and concerns in a single visit
Offer preventive and early-intervention care
Customize treatment plans
Provide aesthetic and integrative options backed by medical expertise
Bridge the gap in care until your next in-network dermatology appointment
Enable your in-network dermatology provider to focus on high-complexity conditions, comprehensive diagnostic testing, and clinically intensive medications and treatments