Home | Exactly Dermatology, Aesthetics, and Health

Board-certified dermatologist providing personalized medical, surgical and aesthetic services in a direct-care setting with immediate access.

Exactly the care your skin deserves

Where Expert Care Meets Personalized Attention

Exactly Dermatology, Aesthetics & Health was created to offer patients a higher level of care — combining medical dermatology expertise with the attention, access, and time that are often missing in large regional practices. Every visit is guided by experience, precision, and respect for each patient’s individual needs.

Meet Dr. Juliet Aylward

Dr. Juliet Aylward is a board-certified dermatologist and fellowship-trained Mohs surgeon with over two decades of distinguished experience. She previously served as a Clinical Professor and held the Nelson M. Hagan Endowed Chair at the University of Wisconsin-Madison, where she performed over 25,000 surgical procedures.

Her unique perspective is informed by a background in art history, which hones her aesthetic eye for natural results in both reconstruction and aesthetic enhancements.

Dr. Aylward further enhances her approach to patient care through recent certification in integrative dermatology, allowing her to address the root causes of skin conditions with a holistic approach.

Focus Areas

Evaluation and management of acute and chronic skin conditions using evidence-based approaches.

Dermatology

Comprehensive medical dermatology focused on early detection, prevention, and personalized care for your skin’s long-term health.

Cosmetic Surgery

Physician-performed cosmetic procedures designed to restore balance, confidence, and natural-looking results with minimal downtime.

Injectables

Expertly placed injectables tailored to your anatomy and goals for subtle, refreshed, and natural outcomes.

Laser & Energy Treatments

Advanced laser and energy-based treatments to address pigment, redness, and scarring with precision and care.

Advanced Skin Care

Medical-grade treatments and personalized plans to improve skin quality, texture, and overall skin health.

Special Programs

Customized care programs designed to meet specific skin goals with enhanced access, flexibility, and support.

Why Choose Exactly Dermatology?

At Exactly Dermatology, Aesthetics & Health, we combine medical expertise, cosmetic skill, and personalized attention to offer timely, accessible, and patient-focused care that larger practices can’t match.

Physician-Led

Accessible Care

Comprehensive Treatments

Personalized Approach

Fast Facts

Delivering advanced dermatologic services with precision and compassion

20+ years

Over two decades training future specialists and providing expert patient care.

3+ decades

A trusted part of the Madison community for more than 32 years.

25k+ Surgeries

Thousands of medical, surgical, and cosmetic procedures are performed with skill and care.

Our Approach to Care

Physician-Led, Patient-Focused

At Exactly Dermatology, our care model puts you first. In a system where insurance often means long waits, limited access, and high out-of-pocket costs, we prioritize timely appointments, transparent pricing, and physician-driven care. With over 20 years of experience, Dr. Aylward focuses on what’s best for your skin and health, providing personalized treatment plans tailored to each patient’s unique needs and concerns.

We address multiple skin concerns in a single visit, offering preventive, early-intervention, and integrative care alongside cosmetic options. Our goal is to bridge the gap in dermatology access—getting you in sooner, spending more time on your care, and ensuring your skin receives exactly the attention it deserves.

Personalized Skin Care by Skin Type Solutions

The science-based skin care system develops a personalized skin care routine based on your unique Baumann Skin Type®. Get your personalized skin care routine recommendation by taking the STS Skin Type Quiz. Or Shop now from a selection of the best dermatologist recommended skin care brands.